ShopNY Case – Apple iPad Air Case – 360 Degree Rot

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iPad Air -vs- iPad mini Retina Display -vs- iPhone 5s -vs- iPod 5 Benchmark Test !!

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NFL Oakland Raiders iPad Air Folio Case

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iPad Air Case, E LV iPad Air Case Cover – Shock-Ab

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ProCase Samsung Galaxy Tab PRO 10.1 Tablet Case wi

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Microsoft Surface 3 vs iPad Air

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[New Release] Fintie SmartShell Case for Apple iPa

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Apple iPad Air Screen Protector (iPad 5 Screen Pro

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Ultra-slim Wireless Bluetooth Keyboard Case for Ip

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IPAD AIR GRAND THEFT AUTO SAN ANDREAS GAMEPLAY

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The Best iPad Air Case

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Social Media Marketing for Your Business: Pros and Cons

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The use of social media in marketing is 2-pronged. It should not be taken absolutely well, neither should it be treated as totally irrelevant in online marketing.

Social media is a service that allows you to interact with people and share your content with them with hopes that they will find it interesting. If you plan to use it in your online marketing, you need to balance its use very well.

Social media is a great online tool to use if you want to expand your reach. The power of social network can reach a million people from all over the world, even as you stay stationary in your location, all thanks to the power of networking. The standard six degrees of separation can be trimmed down further to 4 or 5 with this networks. For brands that want to have a wide market reach.

Along with a wider market reach, using social networks also allows brands to target particular markets. Facebook, Twitter or Foursquare, for instance, are examples of media tools that allow brands to target specific market groups according to location. A great indication of market demographics can be based on the kinds of places people go to.

Best of all, the use of SM is free. Accounts and pages can be set up without a charge. Even if you plan on plugging in your ads on networks, the fee is still affordable considering the significant exposure your ads will get. For small businesses and startups who want brand exposure at a rate that they can afford as they carve their niche in the industry, SM can definitely help in that effort.

If you want to distribute information to people fast and easy, it is a great online tool to rely on. Especially if you have time-specific news about your brand (e.g. clearance sales and promos), this is a great platform for immediate advertising.

Again, there are also risks when it comes to social media marketing. Of course, like all marketing efforts you engage in online, it takes time for your efforts to bear fruit. Spending your marketing efforts using social networking can be a waste of time and money if it yields little or absolutely zero returns for your business. Especially if your target market are people who may not be tech savvy, you cannot expect that a Facebook ad will convert since your audience probably do not have a Facebook account to begin with. If your network marketing strategy does not seem to be working after 3 months or 6 months after implementation, think of an alternative strategy quickly.

Just as good word about your business gets around fast, bad PR can also spread like wildfire if you are not able to contain it ASAP. More than the negative press, it is also dangerous if you accidentally posted an incorrect information about your business.

Moreover, if you are not aware of privacy legislations and anti-spam laws in your country, you can get into a lot of trouble if you use social networks excessively in your marketing strategies.

It is worth your time and effort if you study the different social networking tools that you can use for your marketing. Know your audience, their characteristics and their general demographics so every step you make in your social media campaign is consistently aligned and guaranteed to convert.

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Source by William Forrest
Social Media Marketing for Your Business: Pros and Cons

Relationship Marketing, Social Media and Business

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Relationship Marketing and Business

Social Media and relationship marketing are now front-and-center in any business marketing campaign. In the era of social media, relationships are not only important for business, but they are critical.

Why are relationships important for business?

The well-known acronyms B to B (Business to Business) and B to C (Business to Consumer) have been replaced with P to P (People connecting with People). With relationship marketing, the focus is on creating a long-term relationship versus traditional marketing during which the focus is “transactional” meaning going for the one sale, and then moving on.

How can small business owners get started with relationship marketing?

Relationship marketing includes:

• social media


• your blog


• email marketing


• direct mail


• off-line events


• in-person networking.

It is coming from a place of service, such as “How may I help you” rather than having a hidden agenda.

People and the Internet combined make the basis of relationship marketing. By personalizing and humanizing your brand, you get to know who your clients are and establish relationships with them. This process builds long-term, sustainable relationships. In relationship marketing, communication is a two-way process and is contrary to the old-fashioned big business method of commerce. Social media has changed marketing in the business world and in order to compete and grow a brand, all businesses need to engage with their fans and build relationships.

Facebook marketing

Facebook marketing includes:

• great content


• having an engagement strategy in place.

When a business begins in social media marketing, a Facebook marketing campaign is “hit or miss”.

The keys to a successful Facebook marketing campaign include:

• consistent posts that are relevant


• timely posts


• educational posts


• entertaining posts


• When communicating with people in your network, always speak in first person.


• When fans respond to posts, it is important to respond to them. Watch your fan page and always respond to posts.

Time commitment

How much time is required to do this? It depends, on which tools you utilize.

On Facebook, there is an app that creates a leader board of the top fans and it puts a point system that empowers your fans to step in and answer questions about Facebook. It is a real time saver and provides your social media manager the tools to sort fans by their points, meaning who is most engaging within your online community.

Relationship marketing tips

1. Use people’s first names when you respond to them to give your posts a personal touch.


2. If you have someone in charge of your social media, make sure you select someone that has a personal touch. A relationship manager needs to be a people person and be able to listen with compassion. This empowers your brand.


3. Pro-actively work on building your community over time. Focus on quality and be consistent.

Business has evolved with the dawn of social media

The evolution of business has changed since the dawn of social media. Businesses need to change their focus and concentrate more on relationships and people in order to empower their brand and build lasting relationships.

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Source by Stephanie Rosendahl
Relationship Marketing, Social Media and Business

Top Social Media Marketing For 2014

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The unbeatable growth of social media has made it a valuable marketing tool for businesses, regardless of their size, demography and product/service. During a recent study, 93% of marketers have stated that social media is a key component of their marketing strategies, in 2013. As of today, it is the number one place for online advertising. Networks such as Google+, Facebook, and Twitter have become mandatory accessories in day-to-day like, and will continue in 2014. This gives a great platform to take a look at the trends in social media marketing that’s expected to dominate online marketing in the coming year.

· Location based marketing

Location based marketing signifies using of GPS technology to match the mobile advertisements to the geographical area of the customer. This helps creating and delivering advertisements to specifically cater to the users’ needs. In social media context, the applications such as FourSquare, Path and Ban.jo are following this path to deliver communication based on their location.

· Google+ on the go

Although Facebook will still dominate the Social Networking world in 2014, Google+ is quickly catching up. As of September 2013, Google+ has increased their user base to 1.15 billion, and records the second largest monthly users. This popularity will make Google+ an excellent marketing platform in 2014. Furthermore, it’s becoming an integral part of Google’s SEO and personalized search, which provides an ideal marketing platform.

· Increase in mobile usage

Business need to focus on social network marketing on mobile platform, as the social network usage via mobile phones is becoming increasingly popular. Latest smartphones are coming with different, innovative features and mobile applications, some of which are essentially targeted towards marketing. It’s becoming extremely easier to share content via mobile phones, which makes it imperative for marketers to increase their presence on social media.

· Snapchat marketing

Snapchat is a novel mobile application that’s used to send out text and multimedia messages – called snaps. The difference in the application is that these snaps get auto-deleted after a pre-defined time (e.g. 10 seconds). This feature has caused millions of people to embrace this application. As far as advertisements are concerned, this feature itself ponders to be ideal. Marketers can ask customers to share their stories, or interact with them while in their store, hotel or destination, to increase engagement and share-of-wallet with in-store promotions.

· Video marketing

Using videos for social media marketing has become extremely popular – especially short videos. In several major social networking conferences, videos have been recognized as the hottest marketing trend in the coming future. Emerging social media platforms such as Vine and Instagram seem to provide a promising video marketing future for branded companies. There’s an increasing trend that major companies are adopting short videos as a quick and effective means of communicating the story of their brands.

While most business owners acknowledge the need of a well-defined social media strategy, in 2014 most businesses would come to realize that it’s very important to commit the needful time and resources to the social media marketing.

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Source by Raffaele Sarno
Top Social Media Marketing For 2014

Social Media Advertising Vs Traditional Marketing Campaigns

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Every time you try to research the effectiveness of social media advertising, you constantly obtain very vague and ambiguous. Does social media advertising really work? Is there a measurable return on investment? I think the answer to both of these questions is obvious. Yes, social media advertising works, and No, you cannot measure the return on investment. Digital zombies will have you think otherwise, but the there is no real measurable return. Consider the IPO of Facebook recently; many investors simply could not put their arms around a valuation of a company selling something intangible with no real data to support their marketing strategy.

Before we explore the context of this piece and get into deep, brain wrenching thoughts on how to effectively balance and structure your strategic marketing platform, first we must consider some data points.

Based on a non scientific study recently conducted, we ran some numbers on social media advertising platforms. The first was a Google AdWords campaign that received slightly over 28,000 impressions and got 128 clicks, that is a click-through rate of about .45%. The second was a Facebook campaign that received over 505,000 impressions with less than 45 clicks; this is a click-through rate of less than .01%. Finally, there was a similar campaign on Linked-In that had slightly under 30,000 impressions with a click-through rate of 15, once again a rate of less than .01%. At this point you can clearly see why the Facebook IPO was somewhat of a under-value proposition. In essence, not really, because you need to carefully weigh your total marketing campaign between many forms of media to effectively deliver your message and get measurable results, read on:

Let’s now look at the total dollars spent on marketing across all mediums in the U.S.:

Television: $66.4 billion in 2013 to $75.4 billion in 2012

Digital Media: $32 billion in 2013 to $61.4 billion in 2017

Television remains the top advertising medium in the country with an annual spend of over $66 billion in 2013 and is expected to capture the dominant position well into the future. With almost 2/3 of all marketing budgets being spent on TV and digital media, the real question is to extrapolate is the return on investment of one versus the other. I would speculate to say, despite vast opposition from the geek community, that TV is enormously more effective that social media. But don’t stop here, you need to be the final judge based on some of the data we will present.

Social Media vs. traditional marketing platforms: Social media is inexpensive, it is interactive, somewhat measurable, and in most cases very time consuming to accurately implement an effective campaign. Comparatively, traditional marketing is costly; it is non-reciprocal, somewhat measurable, and very tangible. Most proponents will tell you that an inverse relationship exists between effective growth and decline of each medium. On one hand, the pro-social media authorities will tell they are on the increase and traditional forms are declining, with the opposite being proclaimed from the traditionals. The fact of the matter is that both of them are growing and an effective marketing campaign will need to utilize both mediums.

The cost of social media marketing makes it extremely attractive, roughly $5.00 per thousand impression vs. $10.00/M for TV, $30.00/M for print and $55.00/M for direct mail. However, when it comes to engagement levels, Television is at the top with over 50% compared to Facebook at 12% and Twitter at 2%. Additionally, consumers place a higher level of trust with TV marketing because higher costs have a direct association to a more reliable message.

With traditional advertising we often measure a wide demographic reach as compared to social media where we can measure a more finite message to speak to an individual’s concerns or more customized message. Social media creates a broader overall customer experience that allows you to monitor and participate what people are saying about your brand or company. Unfortunately, designing a campaign to address these finite concerns is very difficult, primarily because the likes of Facebook and others do not share demographic profiles to allow companies to effectively target a specific demographic. Mark Zuckerberg recently purchased all the homes surrounding his Palo Alto residence because he was concerned with privacy, his company has collected more information on you that you care to know, if they ever release this data, look out, the barrage of targeted ads will be overwhelming.

What should the future of your marketing platform look like? It should contain a carefully balanced mix between traditional mediums and digital mediums depending on y0ur brand and company marketing objectives. As the chart above clearly illustrates, all forms of medium are alive and growing, with the possible exceptions of newspapers. Nonetheless, all need to be considered. Most people are tired of sharing information and are making their social profiles much more private almost to the point of being annoyed. Social media is not immune to users feeling like they have been mistreated, and if they want to proliferate, they must create useful interactions with their users.

We have become an empathetic society, Obama, his staff, and his economic policy has clearly demonstrated this cultural shift. Marketers need to focus on a strategy of “shared responsibility” and supercharge their movement to this platform. Shared responsibility? Yes, we have embraced a cultural change, a least temporarily, to have our life decisions run by 3rd party entities. It reminds me of being on the Titanic when the front of the ship was underwater and people and the back were saying, “I am just glad I am on the back of the boat” This may be an extreme example, but many consumers will be looking for targeted advertising campaigns to lead them rather than suggest.

The millenials (18-34 year old) continue to demonstrate unprecedented interest in working together to support this empathetic society. They believe a fractious government unable to make meaningful change for the better is the way to the future. Marketers need to recognize that this is the number one force in America and beyond. This philosophy dictates that you deliver value and relevance that can be measured on the same scale that the millenials think, your marketing strategy needs to embrace these behavioral changes while increasing sales. See my publication entitled “The Gen Y Influence” and “Marketing Strategy for the Gen Y Influence”.

I believe this will be the year of the global “drop” in terms of more localized marketing platforms. Consumers will be further influenced by localized marketing campaigns that hit the heart of their sphere where they live, where they shop, and what they buy. As stated earlier, people are getting tired of being ruled by Google algorithms and will be looking to make decisions that are free of some digital result. Look to employ five local marketing officers than one global marketing officer, it will provide dramatic results. Consumers will be looking for coherence, impact, pleasure and simplification from the brands they will be supporting.

Anticipate a movement in the future towards a disconnection from the online community to a more traditional approach. Consumers are looking for more touch, more connection, and more fun from marketing strategies. So ask yourself this question, “Ask not what your customers will do for you, but what can you do for your customers”.

Conclusion: How you interpret this report is entirely up to you and should be structured towards your brand and company strategy. In essence, it is critical that you understand your customer and your marketing campaign. At the end of the day, no one can effectively place a value on digital media; no one has been able to determine if the return on investment is worthy. However, the one take-away is this: digital media has an enormous impact and cannot be overlooked, it is inexpensive to implement but difficult to target. Digital media needs to be combined with traditional forms of marketing to create the most effective strategy.

6 Figure Marketer builds your list – YOU KEEP 100% COMMISSIONS!

Source by Ted J Vinci
Social Media Advertising Vs Traditional Marketing Campaigns

Article Marketing on Social Media

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In this rapidly evolving world of the Internet, social media has replaced the traditional mediums of communication, and essentially converted all one-to-one conversations into one-to-many. In such a scenario, article marketing has emerged as a key player for influencing the masses. People tend to share information and opinions instantly, including articles authored by others which they agree with. This gives a butterfly effect to the business being marketed in the article.

The outreach of such articles is immense because at social networking mediums, geographical boundaries do not matter. Thus, Article Marketing can aptly generate large numbers of backlinks and also establishes the authenticity and ranking of the company/brand. However, people will not share just any and every published article and there are several tips and tricks that you need to understand before initiating your article marketing campaign on social media.

Firstly, you have to realize that competition is fierce on social media because these mediums have now become the eye candy of every single entrepreneur. Facebook only has billions of users, and this attribute makes it the best platform for content related marketing. This makes it difficult to survive unless your articles are unique and interesting. Otherwise, it is possible that you may never be able to create a solid impact and get instantly replaced by another company if your content is not worth spending time on.

Always make sure to evaluate the category of users you will be targeting, and then research about their interests, the way they converse, what grabs their attention, and the kind of call to action they will be vying for immediately. This is important before your start posting your content, because in article marketing, the requirements of social mediums differ greatly from directories and even blogs.

Decide about the most appropriate platform on social media and refrain from posting your articles on all the websites. This will serve no purpose because your product and company profile needs to stay unique and valuable. For instance, if you need to promote a PR agency through articles, then LinkedIn instead of Twitter or Facebook would be the most appropriate choice since it is specifically used by business and corporate sector personnel and officials. Another significant rule on social media is never to lie about your product and be honest always. Article marketing on social media involves a simplistic, conversational, and realistic approach unlike other platforms. Here you will be directly dealing with the public and one mistake can put an end to your entire campaign.

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Source by Derar Barqawi
Article Marketing on Social Media

Email Marketing Know How's

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I can only imagine that near enough every online business today is using email marketing as part of their online marketing strategy, if you’re reading this and it is not then make it one of your New Year’s resolutions sharply. The power of the email is grower stronger and stronger due to a number of reasons, including its power, flexibility and cost-effectiveness. Despite the continuing growth in the use of social media platforms in marketing, the good old trusted email has remained a favoured form of communication and marketing between customers and businesses alike. Looking at recent trends from 2013 and predictions for the upcoming year, it would seem that email marketing is only set to become even more valuable to us as businesses and marketers.

The Problems…

The problem with email marketing is that although we know it has many an advantage to offer, sometimes reaping those benefits and increasing our ROI is difficult. As the world and face of global communication is changing, we are repeatedly finding ourselves hitting walls. There are so many factors to take into consideration when embarking on our email marketing campaigns such as the type of list we will use, we should all know by now that an opt-in list is much more preferable than a list we have bought. There is no point communicating with users who do not know us, or maybe don’t even want to know us. Then we have to find our email service provider, which can also be a tricky process if we do not know how. We want to be sure throughout that our emails will be opened not spammed. This is one of the biggest issues we will have as an email marketer; not getting spammed and of course being opened. Now, getting our emails into the inbox then means we have to pass the next hurdle of getting our mail opened. Our open rates often depend on our subject line, so of course we have to test, cross-check and do all sorts of preparation before we send our emails out to our audience. So, we’ve been opened, now we want our customers to click-through and hopefully buy from us. But if we are not careful here, if we don’t use the right coding, images or text, we may go full circle and actually get spammed.

… Are Outweighed By the Benefits

The whole process of email marketing can be a little bit of a headache, with every step we take having to be carefully planned out and tested, it can even sometimes feel like it’s not worth the effort. The thing is, when you feel like that there is probably something you’ve missed on the way. As I mentioned earlier, with so many steps and processes to follow, there is probably something you just didn’t realise would pose a problem. Nowadays with a huge rise in users accessing the internet (and increasingly their emails!) via their mobile phone it is becoming more and more difficult for us email marketers to find the right designs, templates and coding to fit all our user’s needs. But, when you get it right (and you will!) email marketing is much easier than other forms of online marketing. Now that might sound like a contradiction so let’s think of an example, maybe a complicated recipe, in the beginning not even the dog will eat your first attempt but after a few tries you will get it right and the more you do it, the easier it gets. Social media can be just as complicated and actually requires a lot more input, a lot more regularly. Let’s take a look at why, on the whole, email marketing is in essence the most effective form of online marketing:

· No time restrictions – You can send email anytime, any day from anywhere. It doesn’t matter when you send it; you are not restricted by the time margins like social media of when commuters are on the train on the way to work or on their lunch break.

· Most effective way to increase ROI – Email marketing greatly reduces advertising costs and at the same time can work to truly increase ROI. As emails are very cheap to send and are often the most preferred form of communication method with businesses by most users, chances are you could really increase sales at very little cost.

· Monitoring – Monitoring the results of an email campaign is much easier and in depth than monitoring the effectiveness of a social media campaign. You can even see who, where and when your mail was opened, unlike social media where you will just get a total sum. Monitoring your emails allows you to find out your strengths and weaknesses and where you need to improve or focus on more. Where this may take time, it will lead to better results in the future allowing you to even use these results in other parts of your online marketing strategy leading to all round growth.

· All it takes is one click – Unlike other forms of online marketing where you may put out an advert and have to wait for it to catch on and hopefully go viral, through email you can literally pin point specific users. Email affords you the ability to communicate directly with those who (on most occasions) actually want to hear from you, just send and wait.

So there you have it, email marketing allows you to be more specific, on target and personal. We all know that the future of our online business is meeting our customers’ demands and needs, without offering them something and connecting with them, we will simply get lost in the crowd. Although email marketing can be a long process, the end result will be the ability to monitor what your customers truly respond to; therefore you will start to be able to segment them through understanding their different wants and needs and even use this data to target your other online marketing strategies. Email marketing can boost your business and ROI in ways you have never dreamt of, it just takes determination and patience.

6 Figure Marketer builds your list – YOU KEEP 100% COMMISSIONS!

Source by Vasileios Pasparas
Email Marketing Know How's

Facebook and Social Media Marketing

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A couple of decades back the terms social media marketing was not really popular. A few years back, the internet revolution gave a completely new meaning to the concept of marketing. The introduction of networking utilities like Facebook, Twitter and Google+ has opened new avenues of marketing for businesses worldwide.

The social media company that has revolutionized the entire concept of social media marketing is Facebook. It is certainly one of the most invaluable platforms for marketing a business or a product. The fact that it is free of cost is an added advantage and attraction for businesses. The main aim of marketing is to reach out to maximum number of people in less time.

Facebook marketing provides exactly what is desired and the Facebook management has used this fact to its advantage. Facebook has millions of users and most of them spend a lot of time online. These users provide the type of exposure that companies look for in order to market their products and expand their business. Facebook management enables advertisers to reach out to millions of people through relevant marketing material. Like an efficient social media company, Facebook management shows targeted advertisements to users according to their demographic location. Facebook marketing has significantly facilitated the small businesses, particularly the ones that are home-based.

Although Facebook marketing appears to be an effortless way of expanding your business but it is not as simple as it seems. Like everything else, media marketing requires effort as well and you only get what you work for. Professionalism is the only way forward. Merely creating a page for your business is not enough. In order to make it successful, it must be updated regularly. The content should be engaging and must provide adequate information to the reader. Facebook provides a number of attractive features that the businesses can use to their advantage. Adding pictures represents your business in a much better manner. Uploading interesting videos and links attracts more people to the page and makes marketing a lot more effective. Facebook allows third party applications for management operations.

Through social media, the businesses and consumers have become a lot closer to each other. Facebook has turned out to be a highly interactive social media company. According to marketing experts, taking the time out to interact with prospective customers on Facebook or on the respective business website greatly enhances the reputation and boosts the business. Furthermore, Facebook has also introduced the check-in application through which people check-in to any store or restaurant that they visit. It appears on the news feed and hence promotes the business.

Presently, Facebook is undoubtedly the most influential media and networking website. Online marketing has been made easier than ever. It has not only provided networking utilities to the common people but has also given a new meaning to the term ‘social media marketing’. Facebook marketing does not mean playing around with online applications. You will only get desired results by using a workable strategy.

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Source by Kelvin Ryan
Facebook and Social Media Marketing

The Crossroads of Email Marketing and Social Media

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The Crossroads of Email Marketing and Social Media

As companies become more active in connecting with customers using social media, they also need to effectively integrate the use of these tools with traditio…


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The Crossroads of Email Marketing and Social Media

Top Social Media Marketing Tips For Your Mobile Visitors

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I’m sure you know that modern web visitors rely mainly on their Smartphones and Tablets to access the Internet. Therefore, it is important for business owners to optimize their official websites so that it becomes easy to reach their mobile customers. However, responsive web design will not become enough to get the job done. Yes, it is great to optimize a desktop website to fit the small screen sizes of mobile devices. But business owners also should not forget that social networking websites play an extremely important role when it comes to increasing brand exposure, popularity and authority.

Modern web visitors expect smooth interaction with businesses not only from one social network to the next, but also from one mobile device to the next. In this article, therefore, I will focus on some social media marketing tips which will help a business owner attract and satisfy his mobile visitors via the social networking websites.

#1. Make Facebook Tabs Accessible

If you know a little about Facebook marketing, then I think you understand that Facebook tabs are the most essential elements. You need to make sure that your Facebook visitors find it easy to navigate through your custom tabs. Many third-party app providers can help you to make interaction with your visitors a lot easier.

#2. Design a Mobile-friendly Blog

Popular Content Management Systems like WordPress offer responsive websites that can open flawlessly on any desktop computer or mobile device. Moreover, recent studies show that nearly 70% of Smartphone users want websites to load within 5 seconds. As a result, you need to consider the loading time of your blog site. You also need to make sure that there is every popular social sharing button integrated on your blog site.

#3. Engage with Nearby Users

The greatest benefit of using Smartphones and Tablets is that these devices can give information based on a user’s current location. As a result, nearby users will find your business if they are searching with related search queries. And the best way to reap this benefit is by producing location-based ads.

#4. Eliminate Message Fatigue

Most Smartphone and Tablet users go for push alerts to get their social network updates. They hardly log out of an account and log in to a different one. If you are posting the same message on all social networking websites, then it is clear that your followers will get the same message repeatedly. This can cause ‘Message Fatigue‘. So you need to make sure that you tailor your messages only to those platforms that have the highest return for your business.

#5. Use Camera-dependent Networks

Some social networks like Vine and Instagram got designed especially for mobile devices. Their growth rates rely completely on Smartphones and Tablets. And these networking websites are a rage these days. So you need to use these sites by taking snapshots and videos of your products and services, and post them immediately. You will not only share your inside-story with your followers, but also give them an opportunity to trust you.

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Source by Agnipravo Sengupta
Top Social Media Marketing Tips For Your Mobile Visitors

Is Email Marketing More Effective Than Social Media?

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Is Email Marketing More Effective Than Social Media?

While social media seems to be the newest and coolest form of marketing, we have seen that more traditional forms of marketing, such as email marketing, are …


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Is Email Marketing More Effective Than Social Media?

Social Media Marketing Tips For Business

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Using social media sites for marketing can dramatically expand the reach of your business. Even those companies that are doing well can derive some benefits from this method of outreach. You will find a variety of tips in this article to benefit your quest to grow your business enterprise.

Do you want a connection with your customers? Keep your advertising simple when you want to boost sales through social media marketing. If you desire getting on the same level as your customers, just say hello to them! Your customers will let you know where to go from there.

Followers can easily share your content with Facebook. If you receive a comment from someone, it will appear in that person’s feed where their friends can see. Encourage followers to communicate online with you, and among themselves, to enhance your exposure.

Fresh Social Media Marketing Ideas

Special Offers

One excellent method of increasing your followers is offering coupons and exclusive discounts to them. This practice works to improve not only your social media profile, but also your bottom line. Special offers encourage customers to connect with you and to make more purchases.

Use social networks to promote special offers. Facebook users will find more incentive to visit your page if you offer fresh content and special offers. Use social networking to learn more about your target market, including their wants, needs and perceptions of your brand.

You can draw much more attention to your business, nowadays, by taking advantage of new social media marketing ideas. If people start to share comments and review about your business on social media sites, this can be of great benefit to you. Adding contests and special offers to your social media site will give readers incentive to keep returning and spread the word.

Place deadlines on some of the contests and discounts you offer. This can make people in the network more likely to pay close attention and jump on specials quickly, before they disappear. They will likely share these links with their friends and family.

Competition

When looking into building a Facebook page for your company, research how similar companies are using their pages on the social network. When you figure out what you think is helping them succeed, and what isn’t, you can adapt your page in a way to succeed more than any other pages you see. Your page should be very unique and appealing.

Create a business account, using your business’ name, on both Twitter and Facebook. This guarantees that no one else utilizes your business name when posting or tweeting content that is inappropriate or that has nothing to do with your business. You can use this name when ever you are ready to get into social media marketing.

If an item isn’t important, interesting or relevant, it is not a worthy post. Your business should use Facebook to post only the most useful and intriguing ideas. Don’t share just anything, just to share. You can share content which is hilariously funny or amazing to watch, but it should always be factual and relevant. Make sure that they are things people will really be interested in knowing. Avoid posting worthless quizzes or anything that could be perceived as spam.

Use LinkedIn and connect it to your blog to increase your marketing prowess. When your blog has the LinkedIn share button, any good content you provide can get spread by your readers, giving you free expansion of your online presence. People will then work for you by letting others know about your blog through sharing. As you may potentially reach 100 million people, this can be a very successful form of marketing.

Commenting

Try commenting on fellow social media blog posts. It is called social media for a reason. That means to be effective, you need to socialize. To increase visibility, simply start to comment on blogs or profiles that are of relevance to your own niche or specialty. It quickly becomes a major networking opportunity for self-advancement.

Content

It is extremely important that your site is updated and posted to frequently. You don’t want customers to get bored. Keep them entertained and interested. Determine your own posting schedule, or consider using a service able to post on your behalf at regular intervals. This way, you are always on your readers’ radar.

Create humorous content when possible. Keep the humor appropriate, but use it when you can so that you can increase positive reader reaction. Anything that provides humor has a better chance of being shared between friends and family members. This is a really easy way to get exposure.

Share Buttons

Find ways to increase your ability to reach contacts of friends and other users that exist on the social networks. Try putting a “Share to Facebook” button at the end of each of your blog entries. It does take a small amount of time and effort, but the results can be well worth it.

Keep Customers Updated

Let your email list know that they can find you on Facebook. You probably already have a decent mailing list if you’ve already been marketing for a while. Send a link to your Facebook to everyone on your list. This makes it much easier for your current customers to locate you.

Think about your demographic and market towards these people when you think about social media marketing and maximizing your results. Figure out who is visiting your profile and then make your campaigns even more appealing to that crowd.

Even though holidays usually mean people buy more, you should not take this as a sign that you don’t have to focus on your customers. You can inspire holiday spirit and shopping enjoyment by staying in touch with customers during this busy time. Plan the holidays well ahead of time: come up with fun ideas for contests, giveaways or coupons. Your customers will have fun if you promote the holiday spirit.

These social media marketing ideas and tips will assist you in getting started in the new area of using social media tools for marketing. If you make the most of the advice that has been offered here, your customer numbers will surely rise. As long as you devote the time and effort necessary, using social media marketing strategies can be extremely profitable.

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Source by Arto Laakso
Social Media Marketing Tips For Business

Digital Marketing to Life Scientists: Social Media and Email Best Practices

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Digital Marketing to Life Scientists: Social Media and Email Best Practices

Due out on October 31, 2013, Digital Marketing to Life Scientists: Social Media and Email Best Practices will help you quantify scientists' preferences and b…


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Digital Marketing to Life Scientists: Social Media and Email Best Practices

Social Media Marketing For Retail Businesses

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As I drove through town earlier I saw a sign for a local monogram shop and a banner that said “Find us on Facebook”.  Although I do not know the owners I was very proud of them (and I might add I am a fan of their page on Facebook).

That really made me start thinking about the retail industry and social media – How can a local retail store or local service provider find success with social media?

I must say I have several friends that own retail stores and can’t seem to wrap their minds around how beneficial social media can be for them.

It seems to me that the problem is that as a retail business owner you are focused on closing the sale when someone walks into your store.  Building a relationship with that person to get them to buy later is a secondary issue.  Not that this is bad, this is the way it has been done for a very long time.  I know, I was raised in my grandfathers grocery store.

Can a retail store make sales on social media?  Yes, but that should not be the main focus.  Before I go on you may be wondering how a retail store can make a sale on social media – you could have a products page on your Facebook Fan Page which displays items and has an order now button, you could tweet about new items and include a link to your website where they can order, you could post videos to YouTube of your products with your website address at the bottom of the screen.

On Social Media Making The Sale is Not The Main Objective

It is important to understand that people (your potential customers) do not join social media sites to spend money.  They are there to reconnect with old friends and family, make new friends, research products and get recommendations from their friends and family.

They are not there to be sold and they will quickly block you or delete you if they feel like that is your main objective.

So knowing this, how can a retail business benefit?

You must focus on building a relationship!  People need to know you, then they start to like you, then hopefully they will start to trust you and at that point, once they trust you, they will buy from you.  They are then referred to as qualified buyers.  They have already made up their mind that you are a good person for them to do business with.

Top 3 things to do or not do with social media!

1.  Add value to their life – You can do this by sharing valuable information.  Not just about your products or services but about things relating to your industry.  Let’s say for example that you own that monogram shop I was talking about – maybe you can find articles or videos about babies or weddings or back to school that would add value to your potential customers life.  Not necessarily about monogramming but if it was that would be helpful.

2.  Use social media to build your leading authority(expert) status – People prefer to buy from those they think are experts in their field.  How can you do this?

• You could blog and post your blog entries on Twitter, Facebook, LinkedIn and any of the many other sites.
  


• You could make videos and post them to YouTube and then to all the other sites.
  


• You could write a short book or ebook about your industry.

3.  Don’t try to sell to them – do things to move your relationship off of the social media sites to sell.

• Offer them something for free to opt-in to your email list.  Yes retail stores should have a mailing list.
  


• Post your blog entries so that they will visit your website and once there check out your products and services.
  


• Create contests or challenges to get them involved with you off of the social media sites.

Social media sites offer you, as the retail business owner, the ability to expand globally.  The number of people on them at any one time is staggering.  Do yourself a favor and pay attention to what is going on in the world of social media.

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Source by Michele Scism
Social Media Marketing For Retail Businesses

How to Manage Your Business' Social Media Accounts

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Owners and employees of small businesses have heard the advice over and over again: you need to be using social media to promote your company, engage with your customers, and spread the word about your product. However, this comes as a burden to many business owners who can’t find enough time to use traditional marketing methods or balance the other responsibilities they face on a daily basis. Many businesses resort to hiring what has come to be known as a “Social Media Manager” – someone who can take responsibility for managing the business’ social networking accounts and keeping engaged with followers. If your business has hired someone for this position or is considering the best possible way to maintain these accounts for a minimal cost, consider the following tips:

1. You don’t need to be a “ninja” or a “guru” to manage Facebook, Twitter, LinkedIn, and other social media sites.

One only need browse the classified section in their local community to see that a plethora of businesses are seeking to hire what they call “social media gurus” – a name which presumably arose from the idea that social media is something need be mastered by people with a honed skill or very specific knowledge. However, this couldn’t be further from the truth: social media sites like Facebook and Twitter can be used by people of all ages and only take a little bit of time to get used to. Even business owners who claim that they are “too old for Facebook” or “don’t understand it” or “prefer to interact with people in person” can get the hang of the site very quickly. Facebook in particular is equipped with a very interactive tutorial made for people – and more specifically, business owners – who have no idea how to use the site. Therefore, before making the decision to hire someone to manage these accounts, ask yourself whether your business could save money by having existing staff do the job.

2. Even if they grew up frequently using social media, not all young people are apt to manage business accounts on these sites.

Being young and computer-savvy is not always enough to be a successful social media manager. If you intend to hire someone to manage Facebook, Twitter, LinkedIn, and more, you need to first ask them questions about how they envision that their management of these sites will increase profits for your business. If they can’t answer this question, they are most likely not ready to take on a role as a social media manager. Even if someone spends all their time on their personal social media accounts, they might not necessarily think like a business person. And if you are spending money on online marketing, you need to make sure that the end result is money for your business.

Be consistent.

Unfortunately, signing up for these websites is not enough; you need to be visiting them on a frequent basis to reach their full potential. This means blogging at least a couple times a week, always attempting to grow your “friends” or “followers,” or brainstorming ideas for how to keep users engaged with your business’ online presence. It cannot be said whether the trends in social media marketing will persist, but it is no myth that they are currently one of the most effective trends in marketing and it is important to make the most of it to increase profits for your business.

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Source by Lily Faden
How to Manage Your Business' Social Media Accounts

Grow Your Business with Email Marketing and Social Media Marketing

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Grow Your Business with Email Marketing and Social Media Marketing

Here's an excerpt from one of Ken's recent eductional seminars. Attendees learned how to use email marketing and social media marketing as a key component of growing their business or non-profit.


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Grow Your Business with Email Marketing and Social Media Marketing

Social Media Statistics for Marketing Your Business in 2014

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These are the steps that can help you propel your business forward using Social Media Marketing.

Step 1: Review of the Executive Summary Business Plan Spelled out in a one-pager:

· Your Business Mission and History

· Your Business or Revenue Model

· Descriptions of your Products & Services

· Details of Your Target Audience

· Review of Your Current Marketing Efforts

Step 2: Define Specific Social Media Goals

It is impossible to reach and attain a goal without defining exact specifics. Too many business owners let social metrics define their goals, such as “More Twitter Followers”, “More Fans on Facebook”, “More YouTube Views.” As a marketer, I understand that it is really the engagement (conversation) that counts. But, what engagement are we talking about? Positive engagement? Volume of commenting on a controversial piece of content? We would need to go a step beyond to define specific, actionable, and (most importantly) reasonable Social Media Marketing goals such as: · Validate a new product or service using social as a research platform.

· Develop buzz and interest around a new product. (Creating and building an almost rabid international audience)

· Engage users in social to generate relevant and targeted traffic to your site.

· Gain market share by leading customer/client service through social.

· Generate registrations to branded events through social.

Step 3: Find Your Social Media Marketing Voice

One of the keys to ensuring success in social is to create and implement a voice that resonates with your specific target audience. For each audience type, break down and research age, income, location, and reasons for possibly buying your products/services.

Step 4: Choosing Social Tools Appropriately

Choosing your social tools appropriately is an essential piece of your online communications plan. Here’s a short review of the leading social sites:

· Facebook: More than 1.22 billion users. Majority between 18-34; 60 percent female. Best opportunity for community building with customers with incomes above $75k annually.

· Google++: More than 300 million users. Majority between 26-34; 70 percent male. Platform for driving visibility around a brand.

· LinkedIn: More than 259 million users. Majority between 26-34, directly followed by 35-44. The number one B2B social networking tool skews toward male users.

· Twitter: More than 243 million users. Majority between 26-34; 57 percent female. Best tool for interacting in real-time.

· Instagram: More than 150 Million Users. Majority between 18-34; 68 percent female. A visual mobile/web platform for sharing stories via pictures.

· Pinterest: More than 70 Million Users. Majority between 26-44; 84 percent female in the US. A viral platform for image bookmarking via pictures dominated by tablet users.

· Tumblr: More than 34 Million Users. Forty-six percent between 16-24; equally divided between male and female. A blogging platform for teens and young adults interested in self expression.

Step 5: Plan & Execute Content & Delivery

Now to the hard part – finding, creating, and delivering engaging social media content. Social media execution can be daunting, but with a proper plan it is doable and can drive real (marketing) results. What is needed to define:

· Frequency of content delivery & response to social engagement.

· Types and specific topics for content creation.

· Ways to increase audience engagement.

· Events that can drive social.

· Social success metrics (number of followers, number of fans, volume of traffic back to site, number of retweets, etc.).

Because it is all about the #OrganicConversation.

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Source by Lorren Repton
Social Media Statistics for Marketing Your Business in 2014

Social Media Marketing Basics

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What is Social Media Marketing?

Social Media Marketing, or SMM, is the practice of using social networking websites to promote products, services, and brand awareness.

Who uses Social Media Marketing?

Businesses that want to expand their online customer base use Social Media Marketing.

Why use Social Media Marketing?

Search Engine Marketing (SEM), which uses Search Engine Optimization (SEO), attracts the attention of Internet search engines. People who don’t know about your business can find it. Facebook, Twitter and YouTube (SMM) attracts the attention of human beings. People who know about your business will tell other people about it. And those people will tell other people. SMM is the Internet’s version of word-of-mouth marketing and the Internet is huge. Use SMM well and potential customers will reach out to you before they use a search engine.

How to use Social Media Marketing

SMM is an investment. It is based on building relationships with potential customers. Plan and budget your company’s social networking activities. Identify measurable goals. Do you want to drive traffic to your website? Do you want to address customer complaints quickly and efficiently? Choose one goal and focus your efforts. Add new goals later.

Where to use Social Media Marketing

SMM can be time-consuming. Identify your target market. Be specific. Do research. Where do large groups of these people meet on the Internet? Are they in a hurry? Do they like photos? Are they professionals? Use the social networking websites where your potential customers gather.

When to use Facebook, Twitter and YouTube Marketing

Use SMM consistently. Schedule updates as much as possible. People want to know when they can hear from you. Company blog posts, on sites such as WordPress, can be made once a day, once a week, or once a month. Maintenance is key. If you stop updating, people with assume you don’t care.

Only reach out when you have something valuable to offer. Do not add clutter to customer timelines and feeds. You will lose followers. “Something valuable” does not mean a well-priced product. Social networking is about engagement. Ask questions. Give advice. Be clever. Then offer your well-priced product.

Social Media Marketing Tips

Be human. Social networking is people talking to people. Facebook, Twitter and Youtube Marketing relies on social networking. Your business needs to care about the people it networks with. It also needs to show that it cares.

Experiment. Track your results (if possible). Social Media Marketing is not an exact science. Learn how much overt advertising your target audience can accept as part of your SMM campaign. What works for your competitor may not work for you.

Evaluate. Reevaluate. Then adapt. The Internet is always changing. If an SMM strategy is no longer working for you, try something new.

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Source by Ercan Yesil
Social Media Marketing Basics

Why Integrate Your Email Marketing Campaigns With Social Networking?

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Why should you integrate social media into your marketing campaigns? The answer is quite simple: it’s the sheer numbers of those now actively using social media. Curious to see just how many options there are, I went online to count the number of social networks available to this digitally absorbed 21st century and was astounded to find that Wikipedia lists 326 social networking sites. Over half of the sites have an unknown number of registered users and Facebook leading the pack with 900,000,000+ registered users. Right, Facebook is closing into a billion registered users, a mind-boggling number.

Let’s whittle these mind numbing numbers down to apply them to the United States: according to Lyris, 96 out of every hundred of us have a phone with 44% of the market on smartphones. That translates to 90.1 million smart phone users in 2011 and expected to rise to 148.6 million within the next three years. Other mobile devices are gaining popularity as well. Currently, one out of ten of us use tablets, expected to rise to 30% by 2014. And how do all those numbers apply to email marketing?

Well, that is where it gets really interesting.Once again, Lyris makes the bold statement that the development of a multi-platform (one that includes the mobile media) email marketing strategy is no longer optional but essential.

Why? Well the data are quite compelling as Lyris provides these data to underscore why that statement is made:

• Close to 25% of all email is read on a mobile device


• 56% of all smart phone users state that email marketing is now more relevant..


• And almost half of Web mobile use in spent checking email.

If you need further proof, Lyris offers several “myths” about those who use social media:

• Only teenagers read their email on mobile devices.


• There is no need to design emails to be read on mobile devices.


• We need to concerned only about iPhone users.


• It is too expensive to design campaigns for mobile users.

Each of these statements is false.

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Source by Dr. Lin Wilder
Why Integrate Your Email Marketing Campaigns With Social Networking?

Email Marketing Campaigns and Social Connections

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With social media’s impact on people today, both in business as well as on a personal level, it is extremely important for the social components of social media to be fully incorporated into the Email marketing campaigns of businesses today.

There is a tremendous amount of relevancy in business today and there are parts of a branding strategy that can be enhanced tremendously by connecting the social aspect to the communication strategy. For businesses that make the most use out of both the social media and Email communications, the end result and the measure of what they will be able to accomplish can potentially be astronomical. It is critical to think in terms of providing social capability to communication strategies.

Taking a look at a business’s Email strategy

You need to examine your Email strategy so that you can identify issues, if there are any, such as inconsistencies in the social aspect of your campaign and whether it is being used effectively. Your objective should not be to make sure that the social aspect connects with the communication aspect. That should already be a given. Your goal should be to ensure that effective sharing of your content and strong communication are actually successfully happening.

There are several different ways in which the social and the communicative can come together.

Engagement with the audience is key: It is important to look at your brand and identify if your pages provide a button at the bottom to allow the audience to connect with social media. If your connection offerings are done in this manner, the potential for your audience to engage with you and your brand will be quite limited.

Using a call-to-action: The call-to-action is an effective way to get your audience to communicate with you through social media. If they are at the point of reaching out to you after you have provided them with compelling and valuable information and then have given them a great way to connect with you, you will be on your way to building a relationship with them. The call-to-action is effective because you are very specific about what you want your audience to do in order to connect with you and your business. You are most likely going to achieve better results than you would if you gave them too many broad choices with which to connect with you.

Providing content that has immediate social capabilities: There are ways that you can share your content directly and then, in turn, receive instantaneous responses from your audience. You can also share the content of your Email, which can then be shared by your audience members.

Communications that focus on the social aspect: Some businesses have set up their communications capabilities so that they have a strong connection to their social media connections. In such a case, the business owner should make sure to communicate what the audience can gain by engaging directly with the business on the social channel(s). One of the very positive results of this is that the audience can absorb many different types of information through the various social media channels. This will give them much more exposure and acquaintanceship with the brand and the company. A positive, effective aspect for the business owner is that he or she can actually gather statistics that will tell which brands and which social media channels are drawing the attention of the particular audience member.

Social relevance: The brand’s social relevance is a critical factor for the business owner. Once you have gotten your audience to opt-in to whatever you want them to choose, you will start to notice the benefits of that connection. It is a way to communicate deeply with your audience and it will really strengthen your relationship and bring you to the next level.

Conclusion

Email marketing campaigns are extremely important to the success of your business. When they are linked to social media strategies, you have a winning combination that is unbeatable. It is important that you do everything possible to build lasting, meaningful, relevant relationships that will stand the test of time and that will be of mutual benefit for a very long time. An Email campaign and a social media marketing strategy are both effective on their own; however, they are much more powerful when they join forces. The two together will allow you to gather information that is valuable to your business in the most effective way possible.

We are pleased to provide you with the insightful comments contained herein. For a free assessment of your online presence, let’s have coffee.

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Source by Michael Cohn
Email Marketing Campaigns and Social Connections

Why You Should Integrate Your Email and Social Media Marketing

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The numbers from suggest that “everyone is doing it

• Two-thirds of U.S. e-mail marketers are integrating SM into their campaigns.

• A majority of small businesses plan to allow users to sign up for emails directly from SM sites like Facebook.

But should you integrate your email and Yes. Here are five reasons why:

1. The early numbers back it up. One study noted that click-through rates improved from 7.2% to 8.7% when a social sharing option was included. Another reported that a clear majority of email marketing firms found that marketing results were better after integrating social media and email.

2. Integration expands an email list to interested parties. People sign up for e-mails from Facebook and other social media sites, which of course increases the chance that they will read your material.

3. Integration expands the ways people can interact with you. The goal of most marketing is direct interaction with a potential customer. With integration, the reader of your latest email can go to Facebook and join a conversation, and someone else in that conversation can find out more about your product via email. And both are just one step away from your website, which is where most conversions happen.

4. Integration helps refine your message. When you have to make sure your Facebook posts, emails, and website complement each other, you are more likely to stay “on message.” In other words, it’s a good communications strategy.

5. Integration fulfills two key marketing needs at once. As an article in Direct Marketing News recently pointed out, email engages potential customers directly while social media nurtures brand advocacy. Integrating them helps customers seamlessly pass from the one to the other.It will be interesting to see what numbers come out in 2011. Although there’s little doubt that email and social media integration will become the norm (some would say it is already), no one (to my knowledge) has come up with really compelling statistics to back up its effectiveness. The industry as a whole is, for the most part, still in “anecdote mode” when it comes to integrating email marketing and social media marketing.

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Source by Kara Trivunovic
Why You Should Integrate Your Email and Social Media Marketing

The Power of Friend Referrals Within Social Media and Email Marketing

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Social media and email marketing are powerful tools in any marketer’s arsenal. It allows direct and valuable connection to a group of subscribers or fans that have taken the first step in expressing interest in your brand. While social media and email marketing both serve as excellent platforms to share branded content and manage relationships with consumers it also boasts another, often overlooked facet – the power of friend referrals and peer to peer connection and reviews. Because the two mediums act as networks through which people connect to each other as well as to companies and brands – the strong bonds of trust and friendship between these users and subscribers serve as another potential feed through which brand awareness and ultimately sales can be cultivated and increased.

The friend referral process

Numerous studies have shown that building a relationship with consumers and opening a channel of communication with them is very helpful indeed, but when it comes right down to it, people are more likely to trust the advice and influence of their peers. As consumers conduct research on products and brands as part of their journey through the buying cycle, they come into contact with a variety of sources that advocate or sometimes condemn a brand. These sources can range from branded content or advertising created by the brand themselves or can take the form of reviews and recommendations from other consumers like themselves. Bloggers in particular have become very influential in contributing to brand identity and often play an integral role in moulding and shifting people’s opinions through their opinion, reviews or even association with a certain brand. These views are often shared on social media where they infiltrate the popular consciousness and work to either strengthen or weaken a brand’s following.

How to use the power of referral

Because the power of friend referral is so strong, many brands aim to incorporate this interaction into their social and email marketing campaigns. By asking followers, fans and subscribers to share a campaign, promotion or competition with a friend they are achieving two very important campaign goals. Firstly, the social referral action initiates a chain reaction that invariably means that more people will come into contact with the campaign – and not only will these prospects be more numerous, they will also likely be new additions to the brand’s social media page or email database. Secondly, brands will reap the benefits of the trust already established between the parties doing the sharing.

Incentivised campaigns

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Source by Inge Van Eetveldt
The Power of Friend Referrals Within Social Media and Email Marketing

How To Use Social Media In Email Marketing

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How To Use Social Media In Email Marketing

http://marketingartfully.com/2013/11/19/social-media-marketing-for-small-biz-free-email-course/ Find out how to use advanced techniques using social media to…


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Source by [author_name]
How To Use Social Media In Email Marketing

Email Marketing or Ego Marketing?

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When embarking on an email marketing campaign for the first time, make sure you are doing it for the right reasons. The advent of Social Media has given everybody a new platform to re-invent themselves and set a new status. It’s a truism that many entrepreneurs start a business based on ego. This may have been based on pursuing a particular passion or escaping rejection from the job market or generally thinking that they are smarter and can do it better than everybody else! Of course not all entrepreneurs are like this but there is a great temptation in today’s digital world to love the sound of your own ‘virtual’ voice and lose the plot! Where am I going with this?

Well, it is very easy to fall into the trap that in the sphere of Social Media you need to be everywhere and be all things to all people. You don’t feel part of the world unless you are constantly tweeting, updating your status, getting ‘likes’, obtaining followers, increasing page views, gathering subscribers or needing your video to go viral… I could go on! However, if none of this brings in any revenue to your business then what’s the point? Somebody recently coined the phrase ‘Return on Ego (ROE)’ vs ‘Return on Investment (ROI)’ and this neat phrase is something to be wary of when developing an email marketing strategy or any kind of marketing strategy for that matter.

So next time you find yourself writing something like ” a word from our CEO… ” or ” what we can do for you… ” take a step back and rethink your message. Your customers are much more concerned about “what’s in it for them… ” so that’s worth remembering when composing your email marketing copy. In fact any references like “we will” or “we can” or “our company” should be changed to “you will” and “you can” and “your company.” By doing this you will speak to the needs of your customer and hopefully communicate a benefit that may have eluded them in more ego-centric copy.

When you are putting together your email marketing strategy always start with your objective and ensure that it meets ROI objectives and not ROE objectives. Make sure that you have a plan that not only meets the needs of your customers/potential customers but also meets the needs of your business. Yes, it’s great to be popular on Social Media and experience that thrill when somebody re-tweets or shares one of your updates but let’s face it, if you are in business and you want email marketing and social media to work for you, it’s about being relevant, speaking to your customers needs and targeting effectively.

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Source by Hayley S Cashmore
Email Marketing or Ego Marketing?