Why Integrate Your Email Marketing Campaigns With Social Networking?

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Why should you integrate social media into your marketing campaigns? The answer is quite simple: it’s the sheer numbers of those now actively using social media. Curious to see just how many options there are, I went online to count the number of social networks available to this digitally absorbed 21st century and was astounded to find that Wikipedia lists 326 social networking sites. Over half of the sites have an unknown number of registered users and Facebook leading the pack with 900,000,000+ registered users. Right, Facebook is closing into a billion registered users, a mind-boggling number.

Let’s whittle these mind numbing numbers down to apply them to the United States: according to Lyris, 96 out of every hundred of us have a phone with 44% of the market on smartphones. That translates to 90.1 million smart phone users in 2011 and expected to rise to 148.6 million within the next three years. Other mobile devices are gaining popularity as well. Currently, one out of ten of us use tablets, expected to rise to 30% by 2014. And how do all those numbers apply to email marketing?

Well, that is where it gets really interesting.Once again, Lyris makes the bold statement that the development of a multi-platform (one that includes the mobile media) email marketing strategy is no longer optional but essential.

Why? Well the data are quite compelling as Lyris provides these data to underscore why that statement is made:

• Close to 25% of all email is read on a mobile device


• 56% of all smart phone users state that email marketing is now more relevant..


• And almost half of Web mobile use in spent checking email.

If you need further proof, Lyris offers several “myths” about those who use social media:

• Only teenagers read their email on mobile devices.


• There is no need to design emails to be read on mobile devices.


• We need to concerned only about iPhone users.


• It is too expensive to design campaigns for mobile users.

Each of these statements is false.

6 Figure Marketer builds your list – YOU KEEP 100% COMMISSIONS!

Source by Dr. Lin Wilder
Why Integrate Your Email Marketing Campaigns With Social Networking?